I started the FFFFANBOY story in 2007. Street knowledge must manifest itself as it bubbles. Toronto’s youth culture served as the backdrop for an expression of the times as MUDVSSR sought to forge a bold and young identity in the streetwear landscape. As FFFFANBOY tore through the FANBOYGEAR series, deeper thoughts penetrated the group mastermind and a heavier affiliation with the counterculture became the norm in the circles that powered the brand. Ideas of Identity, God and Opiates allowed young minds to appreciate the direction of our culture and how we were to analyze the world around us. Work opportunities with underground hip-hop allowed the brand to flourish in a unique world that spread the DNA of our founding ideas into new and successful territories cumulating in a year long sabatical in the Mecca: Manhattan, New York.

In America, MUDVSSR met rap’s defining forces, most notably NEAKO. Together they began a cultural survey and researched the currents that regulated America through yet another rap sting operation that resulted in the ZEBRAGANG movement. The LVLYSL crew began a takeover that continues to this day. On his return to the North, MUDVSSR begins a new era of international exploration that is sure to change time once again.

MUDVSSR is DJ DNTFCKRND is Trillionaire.