Every FANBOY season brings new goals and a fresh look at our core customer’s expectations. This season, more often than not, the most enlightening parts of our meetings tended to be the non-business ones ie. youth culture, the state of hip-hop and the crossroads of identity and apparel. As we begin releasing Gen 4, it’s a fun exercise to look back at all the memories and visuals that were a part of Gen 3. Here’s the crew paying extra close attention at a meeting.